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Bruno Belamich (Bell) and Carlos A. Rosillo (Ross), two boyhood friends, formed the iconic Bell and Ross brand in 1993. Known for its uncompromising aesthetic - including large case sizes, distinctive and easily legible dials and technologically innovative materials, the Bell and Ross brand has a loyal following that continues to grow. Their BR01 instrument series, perhaps the most popular within the brand collection, was based on an airplane clock: simple, straightforward, and distinctive.
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