SO & CO was born in New York. Its watches are inspired by New York City's dynamic effervescent lifestyle to style-driven enthusiasts at an attainable price. Our constant emphasis on producing fashion-forward designs, drives our commitment to bridging the gap between high-end fashion and affordability.

This watch is guaranteed 100% authentic, has original serial numbers and is shipped in factory-fresh, brand new, unworn condition with all manufacturer documentation and packaging.

Package contains watch manufacturer's certificate of authenticity (if such certificate is applicable, and provided by the manufacturer), tags, stickers, boxes, and user manuals.

We will gladly accept returns within 30 days of receipt of delivery. Watches must be returned to us in brand new, unworn and undamaged condition. All domestic purchases showing as "In Stock" under $3000 will receive a full refund minus shipping fees. A 10% restocking fee will apply on all other orders. Read more.

We sell luxury timepieces at considerably lower prices than the manufacturers list price. Gemnation is not an Authorized SO & CO Watch Dealer and is not affiliated with SO & CO. Authorized dealers are not permitted to discount or sell watches on the Internet. For this reason, we choose not to be authorized watch dealers for many of the brands that we sell.

Since we are not authorized dealers for many of the watch manufacturers, we may be unable to ship the original watch manufacturers warranty. In all cases, however, we provide a Two Year Gemnation Warranty (active from the date of purchase).

Gemnation utilizes a full-time Swiss-trained watchmaker who is licensed and trained to repair every brand and model of watch that we sell. If we can supply the original warranty we provide this information in the individual watch description. Read More.