Fendi Fendimatic Discontinued Watches

Fendi is an Italian designer of fashionable merchandise including furs, fragrances, eyewear, writing instruments, and of course timepieces. It was launched in 1925 by Edoardo and Adele Fendi, as a fur and leather shop in Via del Plebiscito, Rome; but today it is a multinational luxury goods brand owned by LVMH with Karl Lagerfeld as the creative director.