From humble origins in La-Chaux-de-Fonds Switzerland in 1868 as Jules Godat, then as A. Eigeldinger & fils in 1920, the Zeno watch brand first exhibited at the famous Basel fair in 1949. Zeno-watch prides itself as a design innovator offering genuine swiss made watches for reasonable prices. Zeno has been at the forefront of the oversized watch trend, but the luxury watch brand also offers some classicly-inspired dress watches that are both elegant, stylish and affordable.